PR & Reputation – the “infy” lesson!

Infosys is (or should we say was) a benchmark when it comes to great practices as to how a company ought to be run based on merit.

That was a thing of the past, you may say, but the image of the company was built on that foundation.

Every news that came out of the IT bellwether (do you yet call it one?) was almost testimony to what a great company Infosys was and what impregnable values the founders and promoters stood for.

The cardinal rule in public relations and managing your reputation is – you just cannot build an image out of a hollow core – the core of what your product, service and people stand for!

At least a few of us, if not all, think – with our expertise in the practice of PR and story telling, we can create an image for a client – a positive image, irrespective of what the ground realities be. That’s a fallacy, and will be grossly misleading.

Reality is bound to catch up – and when it does it can hit hard, and create a solid dent in the image – a dent deep enough to maul the hard built image.

Not just should the core be in place – it must remain for the life of the organisation, undiluted.

If not, then the risk of being like Infosys would haunt you.

Whither corporate governance.. What Infy teaches us in PR.

Whither corporate governance.. What Infy teaches us in PR.

The earlier image of Infosys was solid and impeccable, only until the very people who promoted and stood by the values went on to dilute the same for the sake of expediency.

Who would have thought that you would see a day, when the experts in corporate governance, and those at the stock markets would ask Infosys, on why there was a semblance of nepotism, and erred corporate practices in the way the company is run?

Even a great image lasts only until your core is in tact – and the PR or reputation is garner is directly related to how great the core is, and is perceived as well.

Dilute the core values, and through the eyes of Infy, you could see what the world speaks of your brand.

So, whats driving your image? Sheer hollow PR, or is that PR as an outcome of what core values your brand stands for??

 

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