Public Relations – Is it fair to name/shame clients + media?

In the past few days I have seen some posts in the social media, wherein public relations/communication professionals have given vent to their feelings on issues of impact with respect to the media and some of their clients as well.

Interestingly, I did also see a group in Facebook, formed by public relations professionals. The intent of this group, is to enlighten the PR fraternity of clients and some friends in the media who make some unreasonable demand or don’t keep up their commitments.

The advent of social is making such things a lot easier, propelling us to ‘do’ before we ‘think’….

Media and Client blacklist - Fairplay?

No one denies any of us the right to express our feelings, particularly when a lot of hard work and professional contribution is at stake.

But, is not naming/shaming specific clients or friends in the media (may be a handful of them in the vast media universe, where), taking expression of freedom too far?

Think of this situation – as PR counsels, we continue to promise a whole lot of media deliverables to our client – both existing and prospective.

Some of it is accomplished by us, while a lot is yet missed – but there is no doubt in the kind of efforts we put in, in making sure we communicate our client position to the media at large.

Fact is, even the media works on a whole lot of extraneous factors, and the fierce competition for what is relevant to the consumer! So, even assuming that our media friends did file a story with our inputs, the editor may find it redundant to take.

What if some of our clients gang up together and decide to take on our reputation, for no mistake of any of us? That would be grossly unfair we would think, and defend our duties to the hilt.

By the same logic, should’nt we leave this naming business just to word of mouth, which is by far the best tool in marketing.

Think of this – did you feel good when one in the PR fraternity was shamed big time by a rare public post by “Cleartrip”?

You thought what cleartrip did was right? You'll take that??

Forget the details, the fact is none of us would want to be bashed in public, while as a community, we work on a handful of external factors.

The same ought to apply to the media and client as well.

Except offcourse when it comes to issues of ethics and corruption – even which are  best handled by word of mouth.

So, would you yet think to name and shame if fair? Not sure….?!

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